Café William announced that they have successfully invested $47 million on the world’s first 100% electric industrial roaster in headquarters in Sherbrooke. The roasting system helps to deliver accessible organic and fair-trade coffee at every stage of production, all the while minimizing its ecological footprint.
Café William is achieving a milestone with this new factory. Of the initial $47 million investment, $19 million is allocated towards implementing energy-efficient technologies. Rémi Tremblay, CEO of Café William, stated, "This accomplishment underscores our dedication to innovation and industry excellence. Operating Canada's first electric industrial roaster fills us with immense pride. Earlier this year, our successful demonstration of coffee transportation via cargo sailboat showcased our commitment to sustainability. Today, we mark yet another sustainable initiative in our supply chain aimed at reducing the ecological impact of our coffee."
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