Feb 10, 2024 is the day of Chinese New Year and Korean New Year (Lunar New Year). Coffee beans can be a delightful addition to the celebrations, while coffee is not traditionally associated with Chinese and Korean, but coffee has gained popularity in China and Korea markets.
Lunar New Year is a time for exchanging gifts as a symbol of good luck and well-wishes. Gifting a bag of specialty coffee beans can be a unique and thoughtful present for coffee lovers among family, friends, or colleagues. It can be accompanied by a traditional red envelope (hongbao) for an auspicious touch.
Coffee can be paired with traditional Chinese and Korean treats to create a delightful taste experience. For example, a medium or dark roast coffee can complement the richness of sweet pastries like pineapple tarts, almond cookies, or sesame balls. The contrasting flavors can create an interesting and enjoyable combination.
Hosting a coffee tasting session during Chinese and Korean can be a fun and interactive activity for family and friends. You can offer a selection of different coffee beans or brew methods, allowing everyone to explore and compare flavors.
Lunar New Year is a time for relaxation and personal enjoyment. Brewing a cup of coffee using freshly roasted beans can be a soothing and indulgent moment amidst the festivities. It can be a time to reflect, recharge, and savor the flavors of the coffee.
