The Rainforest Alliance

Last time, Meal Zense introduces 100% Arabica coffee in 7-eleven with Rainforest Alliance logo. Then, what is that logo for? The Rainforest Alliance is an international non-profit organization that works to conserve biodiversity and promote sustainable livelihoods by transforming land-use practices, business practices, and consumer behavior. The organization was founded in 1987.

The Rainforest Alliance spans nearly 60 countries with a big range of stakeholders of farmers, forest communities, companies, governments, civil society and millions of individuals. The alliance works to protect our wealthy forests and biodiversity, act on climate, and promote the rights and improve the livelihoods and income of farmers. Through this alliance program, over one million coffee farmers with almost half million coffee workers were helped in 26 countries in 2022.

For supporting Rainforest Alliance, purchasing products with Rainforest Alliance Certified are the best option. Example in Amazon: https://amzn.to/3DwIMU4

The Rainforest Alliance

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